• Source could be: newsletter, twitter.com, google
  • Medium could be: email, banner or even offline.
  • Campaign name is pretty obvious ;)
source
/
medium
name

This is how your UTM parameters will be displayed in
Google Analytics | All Traffic Sources Google Analytics | Campaigns

What in the world are UTM tags?

A UTM tag is a tracking marker appended to a URL, and is recognized by Google Analytics as a dimension, just like average time on site, for example.

UTM stands for Urchin Tracking Module. Five years ago Google purchased Urchin and rebranded it Google Analytics.

Why should I use them, dude?

Tagging Links with UTM values is a very powerful and valuable tool that gives you the ability to create unique links for different campaigns.These links can be distributed via email, online ads, affiliate programs, or even offline campaigns.

What's up with this tool?

UTM.to was created because segmenting data is pretty much the most important thing in understanding which of your marketing channels work best. Also UTM.to domain was up for grabs ;)

If I would want some real life examples of how to use UTM tracking could you show me?

Make short links when you email clients and then check it they visited the website.
Track all social media links. Even the ones that people click inside desktop apps and appear as direct traffic.
Analyze and try to get as many insights you can. Follow us on our blog to see some neat-o examples